GTM built for heavy-industry reality

Go-to-Market Advisory for Heavy Engineering Startups and Established Companies

I help civil, construction, mining and heavy engineering startups turn technical brilliance into a clear wedge offer, buyer-ready messaging, and a realistic first pipeline.

At the same time, I support established manufacturers, contractors, and engineering firms in entering new markets (US / Canada / EU / LATAM), structuring export strategies, and repositioning their offer for new geographies.

$400 / 60 minutes. Ask me anything. If we decide to work together, the $400 is credited toward your first invoice.

What you get

  • A wedge offer your buyer understands in seconds
  • Messaging tied to business outcomes (risk, schedule, cost, downtime, safety)
  • A simple buyer journey (content → page → next step)
  • A first pipeline plan that fits your resources
  • A clear plan for market entry (EU / North America / LATAM) when relevant

What we work on

  • ICP & buyer reality
  • Value proposition
  • Wedge offer + positioning
  • Messaging & proof (without fake hype)
  • GTM motion (direct vs channel vs partner-led)
  • Conversion path (200 doors → courtyard)

Common startup problems I fix

  • We built something powerful, but buyers don’t get it
  • We’re talking to everyone — and closing no one
  • We can’t price/package confidently
  • We need credibility fast
  • We need traction in a new region

Process

Clarity first, then execution with tight feedback loops.

  • Diagnose (Strategy Call)
  • Clarify
  • Build
  • Execute & iterate

Networking

Introductions work best when the offer and targeting are clear. Where it makes sense, I’ll help you open the right doors.

FAQ

Do you work with pre-revenue startups?

Yes — if the product is clear and there’s a real technical buyer. We focus on wedge + pipeline, not vanity metrics.

Will you introduce me to your network?

I’ll advise the fastest path and, when relevant, facilitate introductions — but only when the offer and targeting are clear.

Do you help with pitch decks?

Yes, if it supports sales. The priority is always buyer clarity and pipeline.

Is the $400 for Strategy Call refundable?

No — value is delivered during the call. If we continue, it’s credited toward your first invoice.

Why is the first consultation paid?

Because this is real work.

The first session is a strategic diagnosis, not a discovery chat. I analyze your positioning, sales process, and commercial leverage points, and give you concrete recommendations you can implement immediately.

You don’t pay for access — you pay for clarity.

How much does it cost?

It depends on the scope and level of involvement. For established companies, a foundational package — covering market assessment, buyer persona development, value proposition refinement, strategic networking, and export / market entry strategy — starts at $5,000.

Startup engagements are structured individually. Depending on stage and ambition, collaboration can take different forms:

  • consulting packages

  • hourly advisory

  • long-term strategic advisor role

  • or equity-based partnerships

The structure always reflects the level of commitment, complexity, and growth potential.

Language / time zones?

English and Spanish. Based in the Dominican Republic (AST).

Ready to turn technical value into pipeline?

Book a Strategy Call and bring your toughest questions. You’ll leave with clear priorities and next steps.

$400 / 60 minutes. Fee credited toward your first invoice if we continue.

Not sure? Send a message

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