From jobsite mud to
commercial growth in
heavy industry
I’m David Jasinski — an engineer who learned sales and marketing the hard way: in the field, underground, in procurement conversations, behind the geotechnical engineering consultant desk and later on the commercial side.
Today I help technical teams translate engineering value into buyer-ready messaging, demand, and revenue.
Early in my career I didn’t mind getting dirty…
… hauling heavy drilling equipment, working in the mud, and spending time in mining environments more than a kilometer underground.
That experience gave me something most “marketing” people don’t have: real respect for how work gets done on jobsites and on engineer’s desks — and how decisions actually get made when money, risk, schedule, responsibility and safety are on the line.
How an engineer became a commercial strategist
I started in the real world
Hands-on, physical work in heavy engineering environments — drilling rigs, mining shafts, muddy jobsites. That’s where I learned what “practical” really means. And that’s where I built my respect for the people who actually build things.
Then I sat on the buying side
I moved into roles where people tried to sell technical solutions to me. And I noticed something strange: even when a sales engineer spoke my “engineering language,” I still often couldn’t clearly understand what the offer actually meant for my project. That gap — technical features vs. decision clarity — is one of the biggest hidden problems in this market.
Then I became the sales engineer
I moved to the selling side and learned how to persuade without overselling — how to connect engineering value to real decision criteria, how to handle objections, and how to build trust in technical markets where credibility is everything.
I got obsessed with systems, not hype
My focus shifted from “selling harder” to building repeatable systems: sales processes, go-to-market strategy, business development, and marketing funnels. Because closing one deal is luck — building a pipeline is a system.
I built my own unfair advantage on LinkedIn
Instead of chasing leads, I built a massive top-of-funnel presence on LinkedIn — one of the most followed construction voices on the platform. Today it acts as a serious commercial lever: credibility, demand, and opportunities that wouldn’t exist otherwise.
The bridge between technical reality
and commercial outcomes
I combine technical credibility, sales systems, modern marketing strategy, and LinkedIn-powered reach to help heavy industry companies grow.
Heavy Industry Consulting
LinkedIn Strategy & Content (B2B)
Start-up / Go-to-Market Advisory
Market Entry & Export Advisory
Equipment Sales Support (Used & New)
LinkedIn Partnerships (Sponsored Content)
No fluff.
No agency talk.
Just clarity.
I’ve trained in modern business development — including IRSM’s Business Development Mastery program — and I continuously update my approach with current market practices and tools.
I stay close to real technology:
I follow applied engineering innovations and understand the pros and cons of competing solutions, not just the marketing claims.
-
Practical
I’ll show you what to do and how to do it. Not theory, execution. -
Direct
No sugar- coating. No generic frameworks. Honest assessment of where you stand and what needs to change. -
Specific
Clear priorities, concrete actions, and buyer-ready messaging. Not a 50-slide deck that sits in your inbox -
Heavy-Industry Aware
Risk, schedule, downtime, responsibility, safety, and reality always come first. I speak your language because I’ve lived it.
10+
Years in Heavy Industry
7+
Years Commercial Roles
6
Continents covered
Ready to talk
Strategy?
Book a 60-minute strategy call. If we end up working together, the fee gets credited toward your first invoice.
Not sure? Get in touch
Geo Civil Consulting
Sales & marketing strategy for construction, civil engineering, and heavy industry — built by an engineer.
+1 849 395 5773
EN